Behind the Breakthrough

Along with three other students from Liberty University, I participated in Effie’s annual collegiate marketing competition. We were tasked with creating a holiday-themed advertising campaign for Bose wireless headphones and earbuds that targeted Gen Z. In my role as the lead graphic designer, I was responsible for establishing a visual system that communicated our campaign’s objectives, yet was consistent with Bose’s branding. I also assisted the team with conducting 80+ hours of primary research and A/B testing.

Our campaign, to  “Behind the Breakthrough” placed 2nd among 100+ entries, and after the competition, was invited to present our work directly to Bose's marketing department.