Congelato

The fictional small-business, Congelato, is located in a college town, and caters to students by staying open late and creating a cozy environment that’s ideal for studying. Congelato encourages students to do well in their studies through incentives such as offering discounts and free treats for receiving good grades, and for tutoring other students at the restaurant.

This gelato brand concept features cheerful and classic illustration and typography to compliment its caring and down-to-earth personality.